Behind the brand
Deviant Apparel was founded in 2012, becoming officially incorporated in in the UK on 24th February 2014. Originally the idea was to create and produce a brand of clothing for men that was exclusively available through our online store.
The initial launch of Deviant Apparel wasn’t as successful as we’d of liked, not something that is easy to admit or swallow after a lot of investment both physically and financially by all parties involved. Despite this we decided that it was time to put Deviant Apparel on the shelf for a while, whilst we decided what we wanted to do with it.
After some deliberation, discussion and looking at what values we all hold personally, the decision was made to approach a more ethical and transparent line of production. One where we aim to provide organic, green, fair trade and plastic free clothing and accessories. We want to be able to provide you with a product that literally doesn’t cost the earth.
We don’t want it to stop at the product, we are making strides towards developing our business into a more ethical and transparent entity. From our website being hosted on green energy through to the considerations made when we choose our suppliers, put our policies in place and execute any new area of business.
This new direction is exciting for us all, mainly as the values we are putting at the core of ours business are ones each of the four founders of the brand value themselves. We wanted to make a promise to our customers, that while we don’t promise to be the cheapest brand of clothing out there, we do promise to do all that we can to ensure that the products we provide you with are ethical, green, organic and plastic free.